Tuesday, June 1, 2010

Solving Mobile Device Madness: Pager Replacement With Smartphones

Hi everyone,

Customer feedback is something we love here at Amcom. We’re always talking about how customer suggestions help us develop new products. Our newest technology, Amcom Mobile Connect, is proof of just that. We’d been hearing bits and pieces for some time about “mobile device madness” and how our healthcare customers were seeing a growing variety of devices within their facility.

Over the past year, we’ve held series of regional user conferences. These events have given us the chance to have one-on-one and small-group conversations with customers, usually discussing the challenges they face every day and how we might help. At our kickoff event in New York last year, we heard several attendees tell us about requests from physicians and other staff who wanted to send page messages to their smartphones, rather than having to carry both a pager and their phone. This was an increasingly common complaint. They were tired of the “tool belt” of devices.

We heard this same thing echoed at the next user conference in Atlanta. And then again in Chicago, Dallas, Palo Alto, and St. Louis. Paired with the mobile device madness we’d been hearing about outside of these conferences, we realized this was a trend where Amcom could have an impact.

We decided to delve deeper with our customers. Who exactly were making these requests? Were they looking to move away from pagers completely or implement a strategy to use pagers along with smartphones and other devices? What types of confirmations were required? What smartphones were their teams carrying, and which were supported by IT?

Armed with this great feedback, we devoted significant R&D dollars to design, develop, and test an application to solve this burgeoning issue. Once we had something built, we got more input from a customer focus group and ultimately beta tested at three major hospitals.

The result was Amcom Mobile Connect (AMC), an application which enables critical messaging to physicians and staff members carrying smartphones such as the BlackBerry and Android.

For the hundreds of hospitals currently using an Amcom operator console, Web-based directory or other application, AMC fits right into their existing environment to serve as the endpoint for page messages instead of traditional pagers. Message input for operators and Web users is exactly the same as it ever was.

For those not running an Amcom system, the application comes with a browser-based input module.

Our customers also requested full traceability for these messages, as well as the ability for message recipients to input a free-form text response. Done and done. When a message arrives to the Mobile Connect smartphone client, a delivery receipt is sent back to the sender, and a read receipt will be returned once that message has been opened. Recipients can actively acknowledge the message, which is then also transmitted back to the sender. In addition to acknowledgement, users can respond to a message using free-form text, which is tied with the original message in system log files for continuity purposes.

Meanwhile the sender can track all of this through the web portal or console product from which they originally sent the message.

We’re thrilled with the way our customers have responded to AMC. While first available for BlackBerry smartphone users, we’re now offering the system for Android users and are looking to beta test this in the coming weeks.

The other interesting thing we hadn’t anticipated was that although a lot of hospitals eventually see themselves completely replacing pagers, the reality is that this isn’t practical now. They need to use pagers and other in-house devices alongside the increasing use of smartphones in a phased approach. This fits perfectly with our philosophy and our ability to support messaging to so many different devices. This allows each hospital to implement its unique strategy at their own pace. It’s not our way or the highway!

We’d love to hear your feedback by commenting below on the blog. How have smartphones affected your organization? Is pager replacement a hot topic?



5 comments:

  1. I think this is a wonderful idea and it is nice to know that a company is listening to it's customers.

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  2. The hospitalist group at our hospital just provided Blackberries to all of their physicians and most are adapting well to the concept of text messages to their phone but there are a few of the "you'll have to pry this pager from my cold, dead hands" persuasion. I think your concept of keeping the door open to all devices is extremely good and I'm hoping we can add Mobile Connect to our array of Amcom products.

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  3. I would certainly say that pager replacment has become a hot topic, and possibly even more importantly, mobile apps themselves have gained a large amount of attention and influence on our collective perspective. I have also posted some of my ideas here: https://blogs.emory.edu/mobilemessaging/

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  4. Well as a Paging provider in Canada I have seen the trend moving away from traditional paging. I do think that legacy one-way paging is a thing of the past and does not provide a benifit to hospitals like our 2-way network. Our 2 way network sends and recieves text messages with the capability of capturing the data on a web portal for accountability purposes. Can't say you didn't get the page. 2-way is message guarunteed. Our company also invests in our infrastructure and provides superior coverage.

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  5. Hospitals are now utilizing the power of wireless communication devices, such as pagers, as part of their extensive management system. The use of paging system offers better communication between hospital staff and patients, and now it's extended to family members. Aside from the efficient delivery of messages, it's also used to improve the waiting time of the patients and for emergency cases.

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